Steve Jobs is recognized as a genius and Apple fans feel bad for his death. But not for the freepress who got not the right to tell the story of Jobs and his company without his permission. Nor the Apple costumers (like me) who don’t recommend to buy the Imac because they don’t had a good experience.
If his company was one of the biggest to grow and be managed in the world, the strategy of Jobs was really perverse.
Consummers generally pay too much to see the face of stupid Apple employers and employees who looks like Bill Gates or Steve Jobs. First they smile to build the confidence with the customers and present the new and improved version of their products as they can, or looking for help if the question is a little bit specific. Then costumers pay a good amount of money for their products, and when they are at home it doesn’t work as they expected. If they need help they can call computer service who can’t give them some information except ‘To repair your Mac you got to return to the Mac store’. So they do it and wait several days before the computer doesn’t work properly but another time they got to pay for the service cause the garantee’s expired. The best tactic is to listen friends who bought Apple products to tell you how they’re ironics. This I got to tell it cause it’s the kind of quotidian of their costumers even if a big company like Apple have always some good juridical system before it become a corporate scandal.
And now Apple firms are thus becoming widly excited about the innovative possibilities with iPhone or iTunes. Despite if they know the Apple service was the greatest trick of the nineties and the innovation was just the consequence in a market decline to 2012. More and more consummers are happy to download and to buy cheap products that work. Whatever here’s his the best moments of his life.
The Beginning 1955-1984
Steve is born in 1955, in San Francisco his parents are students who put him for adoption and he was taken by the family Jobs. He moved to live in 2066 Crist Drive in a ranch house quite ordinary of Los Altos (CA). he went at school where he wasn’t inattentive. In the classroom, he’d set off little bombs and let loose snakes. “I was pretty bored in school,” he told Playboy in 1985, “and I turned into a little terror.” He had his classmates who thought he was “really strange,” as Mark Wozniak, the younger brother of his future partner Steve Wozniak. He absorb as much of the world as possible. But the thing he chose was electronics, because Silicon Valley became the key to the High-Tech workers in the sixties conterculture. When Steve Jobs was 12, a neighbor showed him some electronics tricks, such as a microphone that worked without an amplifier. The guy was a ham radio operator as well as an employee of Hewlett-Packard. He read a lot of Shakespeare, and listened to a lot of Dylan. Then he graduated from Homestead High School in 1972, and he would attend Reed College in Oregon. But Reed was known for its academic rigor and tolerance of counterculture, and it was expensive, too. So Steve leave Reed after six months.He stuck around for a year and a half, sleeping on friends’ floors and living off the money he raised by collecting bottles for the deposits. He went in libraries to read about Zen Buddhism and doing some more bodily experimentation. And became fascinated by the typography. Then he got a job of night in a shop of HP. It’s there he met his associate named Steve Wozniak, a worker of HP with some engineering talent who play late at night at the Atari offices. Then Jobs and Woz became associate on the production of a “blue box”—a hacker’s term for a device that taps into the phone system to make free long-distance calls. Then later they stickke in the computers with the production of the first 50 Apples, who were built in Jobs’s parents’ spare bedroom. And then they want to make another computer different and they form the Apple Computer Company which expand in the Garage on 1976.
Steve Jobs was obsessed over an article he’d read in a science magazine_ about the locomotive efficiency of animal species.
Steve was helped by others high-tech workers to make a better computer which double efficience of the man. Then he worked on aestetic of Apple II and he sold to costumers. It was a hit in the late seventies. For seven years Apple II become more public and Steve become a star who appeared on TV.
We gonna not tell what happened behind the closed doors of Apple, cause we were not there, but Jobs needed some managerial help. Then, in 1977, Apple is a corporation with Jobs, Woz, and Mike Markkula_ the new partner and chairman. Markkula invests $250,000 in the enterprise. Additional financing will come later from other groups that includes Venrock Associates, Arthur Rock and Company, or Capital Management Corporation. In 1980, Apple moves from Job’s garage to an office at the 19925 on Stevens Creek Boulevard in Cupertino (CA). It was imperative because Apple went public. It had $117 million in revenue and a bureaucratic superstructure like any Fortune 500 company.
Then he got another project to realize. He saw the ‘mouse’ at a visit in the Silicon Valley and over the next five years, Jobs worked with Apple designers and engineers to create Macintosh 128K the first to came with a keyboard and mouse. The reclame directed by Ridley Scott, in 1984, is inspired by the sad and depressing movie “1984” who shows a totalitarian future society, in black and white. It’s based on George Orwell’s novel “1984”.
The Golden Years 1984 – 1995
Over the years Jobs fired high-tech workers while the Mac sold slowly to his clients. Then the Apple board of directors choose John Sculley (ex-Pepsi executive) to apply his marketing skills. Sculley raised the initial price of the Macintosh to $2,495 from the originally planned $1,995, using the additional money for higher profit margins and expensive advertising campaigns. Apple board instructed Sculley to “contain” Jobs and limit his ability to avoid other expensive products. Jobs will be fired, in 1985. Under the direction of Sculley, appeared the Machintosh Portable (1989), Power Book (1991). The same year, Apple introduced System 7 which added color to the interface and introduced new networking capabilities. It remained the architectural basis for Mac Os until 2001. The success of the PowerBook and other products brought increasing revenue. For some time, it appeared that Apple could do no wrong, introducing fresh new products and generating increasing profits in the process.
In 1985 Jobs founded NEXT, a computer company that developed and manufactured a series of computer workstations intended for the higher education and business markets. In 1986, he acquired the computer graphics division of Lucasfilm Ltd, which was spun off as Pixar Animation Studios. He was credited in Toy Story (1995) as an executive producer.
The End 1996-2011
Then, in 1996, Apple brought Jobs back to the company he co-founded, and he served as its interim CEO from 1997 until 2000 when he become permanent CEO, spearheading the advent of the iPod, iPhone, and iPad. He remained CEO and majority shareholder at 50.1 percent until its acquisition by The Walt Disney Company in 2006, making Jobs Disney’s largest individual shareholder at seven percent and a member of Disney’s Board of Directors.
After resigning as CEO in August 2011, Jobs was elected chairman of Apple’s board of directors and held that title until his death. On his death he was widely described as a visionary, pioneer and genius. The cancer had been diagnosed in 2008. Fortunately his wife got the money after to have support him so long.